A Wake-Up Call

Everyone is re-thinking everything.
We’re re-thinking vacation plans, cutting back on any extravagance in spending, and planning on working more years before retiring.

GLOBAL BUSINESS HAS HEARD THE SAME CALL. Almost uniformly, companies of all shapes and sizes have announced cost-containment programs; job cuts and reductions of marketing spending.

We have been preparing for this crisis; for a wake-up call in business and marketing. Since it was founded in 1999, Zyman Group has been known for its hard-nosed business discipline for marketing strategy, the discipline of investing in marketing to generate sales and returns…not just spending on marketing activities. Over the past six months, we’ve infused new energy and focus into our approach using the principles of insurgent strategy, learned from the successes of revolutionaries in business, politics and warfare.

It’s not just incumbent market leaders or politicians who are under attack now: the incumbent thinking of business-and-marketing-as-usual have now been repudiated. And while most marketing services companies are still trying to defend strategies and tactics of the past, our job is to go on offense to fight for your future.

Here are four key measures we recommend for your business and marketing strategies and tactics; to drive success in this tough environment today and tomorrow:

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