Monday, April 26, 2010

How women underdogs can succeed

CLAIRE CAIN MILLER's excellent article, "Out of the Loop in Silicon Valley" is a fascinating highlight of the rising role of women entrepreneurs and business leaders. I've been studying underdog behaviors and successes--in business, politics and military history--and wrote a book called "The Underdog Advantage" (McGraw Hill). And the reality is the Underdogs are winning more and more in this hard-to-navigate economy: The smaller and hungrier companies, the business leaders who by default play offense and control their market dialogue and the women business leaders who are less afraid of change than their competitors.

Change will be a winning formula against the bigger and incumbent "Top Dogs" in the business world. And I'd bet on women business leaders to be at the front of that wave.


David Morey

Author: The Underdog Advantage