Underdog Strategic Lessons of The Obama Campaign:
Making Them Work in Your Company & Career
BUY TICKETS
Wharton Club members, guests, and others to be invited to presentation by leading strategist David Morey on how Obama used this approach, and how you can use it, too, to win when the odds are against you.
Event Date: Friday, February 27th, 2009 at 7:30am
Where: City Club of Washington
Columbia Square, 555 - 13th Street, NW, Washington, DC 20005 (near Metro Center).
Entrance to building is on 13th St., NW, between E & F Streets, NW, to left of Warner
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Monday, January 26, 2009
Tuesday, January 13, 2009
Sunday, January 11, 2009
Turning Green into Black
EVERY COMPANY today is either “going green” or thinking of “going green;” trying to develop plans to contain the costs inherent in more sustainable operations, products and practices. In other words, people are treating the green movement as what someone once termed, “An insurmountable opportunity.”
In this economic crunch, though, we believe a defensive/reactive strategy or attitude is the wrong approach. “Going green” isn’t just about compliance with increasing political and public pressure. This is not just a shift in regulation, but a shift in attitudes—and it will result in a shift in buying behavior, competitive dynamics and value chains within your industry.
We believe you can turn your own move to greater environmental sustainability a move to greater revenue and profit for your core business and provide the opportunity to enter entirely new categories. Even in declining markets, we teach our clients to play offense, using insurgent strategies to gain an unfair share advantage in their markets. Enhancing your top and bottom lines—that’s what we mean by “Turning Green to Black”
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In this economic crunch, though, we believe a defensive/reactive strategy or attitude is the wrong approach. “Going green” isn’t just about compliance with increasing political and public pressure. This is not just a shift in regulation, but a shift in attitudes—and it will result in a shift in buying behavior, competitive dynamics and value chains within your industry.
We believe you can turn your own move to greater environmental sustainability a move to greater revenue and profit for your core business and provide the opportunity to enter entirely new categories. Even in declining markets, we teach our clients to play offense, using insurgent strategies to gain an unfair share advantage in their markets. Enhancing your top and bottom lines—that’s what we mean by “Turning Green to Black”
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Learning from the Obama Brand
Winning Lessons Business Leaders Should Borrow From the Historical Obama Victory and Its Redefinition of Marketing and Communications
REGARDLESS OF ONE’S VOTER PREFERENCE, there are significant strategic lessons to be learned from the historic victory of Senator Barack Obama.
After all, this election witnessed the most engaged electorate in the history of this great nation—culminating in the largest voting population ever. And what is a vote but perhaps the most meaningful reflection of consumer engagement and behavior.
THIS WAS NO ACCIDENT.
It was an awe-inspiring branding campaign that should be studied by enlightened CEOs around the globe.
The Obama campaign was game changing. And the CEO who isn’t paying attention … well, isn’t paying attention.
MORE...
REGARDLESS OF ONE’S VOTER PREFERENCE, there are significant strategic lessons to be learned from the historic victory of Senator Barack Obama.
After all, this election witnessed the most engaged electorate in the history of this great nation—culminating in the largest voting population ever. And what is a vote but perhaps the most meaningful reflection of consumer engagement and behavior.
THIS WAS NO ACCIDENT.
It was an awe-inspiring branding campaign that should be studied by enlightened CEOs around the globe.
The Obama campaign was game changing. And the CEO who isn’t paying attention … well, isn’t paying attention.
MORE...
Wednesday, January 7, 2009
A Wake-Up Call
Everyone is re-thinking everything.
We’re re-thinking vacation plans, cutting back on any extravagance in spending, and planning on working more years before retiring.
GLOBAL BUSINESS HAS HEARD THE SAME CALL. Almost uniformly, companies of all shapes and sizes have announced cost-containment programs; job cuts and reductions of marketing spending.
We have been preparing for this crisis; for a wake-up call in business and marketing. Since it was founded in 1999, Zyman Group has been known for its hard-nosed business discipline for marketing strategy, the discipline of investing in marketing to generate sales and returns…not just spending on marketing activities. Over the past six months, we’ve infused new energy and focus into our approach using the principles of insurgent strategy, learned from the successes of revolutionaries in business, politics and warfare.
It’s not just incumbent market leaders or politicians who are under attack now: the incumbent thinking of business-and-marketing-as-usual have now been repudiated. And while most marketing services companies are still trying to defend strategies and tactics of the past, our job is to go on offense to fight for your future.
Here are four key measures we recommend for your business and marketing strategies and tactics; to drive success in this tough environment today and tomorrow:
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We’re re-thinking vacation plans, cutting back on any extravagance in spending, and planning on working more years before retiring.
GLOBAL BUSINESS HAS HEARD THE SAME CALL. Almost uniformly, companies of all shapes and sizes have announced cost-containment programs; job cuts and reductions of marketing spending.
We have been preparing for this crisis; for a wake-up call in business and marketing. Since it was founded in 1999, Zyman Group has been known for its hard-nosed business discipline for marketing strategy, the discipline of investing in marketing to generate sales and returns…not just spending on marketing activities. Over the past six months, we’ve infused new energy and focus into our approach using the principles of insurgent strategy, learned from the successes of revolutionaries in business, politics and warfare.
It’s not just incumbent market leaders or politicians who are under attack now: the incumbent thinking of business-and-marketing-as-usual have now been repudiated. And while most marketing services companies are still trying to defend strategies and tactics of the past, our job is to go on offense to fight for your future.
Here are four key measures we recommend for your business and marketing strategies and tactics; to drive success in this tough environment today and tomorrow:
MORE...
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