EVERY COMPANY today is either “going green” or thinking of “going green;” trying to develop plans to contain the costs inherent in more sustainable operations, products and practices. In other words, people are treating the green movement as what someone once termed, “An insurmountable opportunity.”
In this economic crunch, though, we believe a defensive/reactive strategy or attitude is the wrong approach. “Going green” isn’t just about compliance with increasing political and public pressure. This is not just a shift in regulation, but a shift in attitudes—and it will result in a shift in buying behavior, competitive dynamics and value chains within your industry.
We believe you can turn your own move to greater environmental sustainability a move to greater revenue and profit for your core business and provide the opportunity to enter entirely new categories. Even in declining markets, we teach our clients to play offense, using insurgent strategies to gain an unfair share advantage in their markets. Enhancing your top and bottom lines—that’s what we mean by “Turning Green to Black”
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