Winning Lessons Business Leaders Should Borrow From the Historical Obama Victory and Its Redefinition of Marketing and Communications
REGARDLESS OF ONE’S VOTER PREFERENCE, there are significant strategic lessons to be learned from the historic victory of Senator Barack Obama.
After all, this election witnessed the most engaged electorate in the history of this great nation—culminating in the largest voting population ever. And what is a vote but perhaps the most meaningful reflection of consumer engagement and behavior.
THIS WAS NO ACCIDENT.
It was an awe-inspiring branding campaign that should be studied by enlightened CEOs around the globe.
The Obama campaign was game changing. And the CEO who isn’t paying attention … well, isn’t paying attention.
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