Learning from LexisNexis

LexisNexis is fighting like an insurgent underdog in the hard-to-make-money environment of the Web. Marketing on the Web takes the same strategic focus, discipline and customer-comes-first skills as selling fruit from a fruit stand. The basics still apply. And you've got to adapt and even transform your business model to the information age's new realities and, always, as an underdog, fight to control the dialogue, define yourself and your brand and play offense. This is the new way to win.

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