Winning in 2010

This white paper details a framework for winning in 2010—a year in which all businesses and leaders are facing unique challenges. It summarizes our award-winning book and what we call “The Underdog Advantage”—learning and borrowing the great underdog stories and lessons from business, politics and warfare.

Today is the toughest environment in business history: 95% of start-up businesses fail by their 10th year—as do 80% of corporate products. And consumer research shows unprecedented distrust, cynicism and even anger—with distrust of institutions at an all time high. For all companies in all industries, these are remarkably topsy-turvy times. It’s the toughest time in history for the incumbent.

As a result, all companies today are in transformation—whether they know it or not, and whether they are in control of the transformation or not. And to adapt and win in these very challenging times, a company must be ready to move quickly to opportunity and away from failed strategies. So the kind of transformation you are leading within your company must be from top to bottom … and very carefully and strategically controlled. This is fundamentally what it takes to succeed today.

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